About Us

Sajal Lamba | Co-Founder & Director

Infrastructure Management

“The true challenge is not in designing something new, but in refining it until it can be built at scale without losing its soul.”

Sajal Lamba is a strategic thinker, perfectionist, and advocate for original design solutions, with over two decades of experience across the furniture and luxury design industries. As one of the founding minds behind Wriver, he brings to the table a rare blend of business insight, technical finesse, and a deep-rooted commitment to quality that resonates across every stage of design and production. Educated in Business Administration at HSB, Hisar, Sajal entered the industry early, cultivating a hands-on understanding of market gaps and user aspirations. In 2008, he co-founded Alsorg with the intent to reimagine modern interiors through high-precision, custom-made furniture. This formative venture laid the groundwork for Wriver, a forward-thinking brand created to make scalable luxury furniture accessible to a discerning Indian audience.

What sets Sajal apart is his ability to merge technical knowledge with a refined design instinct. At Wriver, his vision has materialised into an immersive infrastructure and agile manufacturing ecosystem, capable of responding to emerging trends, experimental finishes, and global standards of execution. longside design leadership, he also oversees the procurement of all material requirements that enable Wriver’s commitment to promoting local craftsmanship and material innovation. His leadership style is both collaborative and exacting, driving teams to innovate responsibly while anchoring every idea in functional purpose. Deeply involved in the prototyping and manufacturing process, Sajal brings a tactile sensibility to his work. From conceptual ideation to production, he ensures that every Wriver piece is not only engineered with precision but imbued with intent, bridging aesthetic elegance with everyday use.

Beyond the brand, Sajal has emerged as a recognised voice in the industry, with features and interviews in print media such as The Hindu, Times of India and Commercial Design India and presence at industry-leading forums at India Design and DownTown Design Dubai. Under his stewardship, Wriver products have garnered attention from publications such as Architectural Digest, Elle Decor India, and India Today Home for their distinctive design language and commitment to innovative craftsmanship. While Wriver continues to make its mark on a global scale, Sajal remains grounded in his core belief that good design is a consequence of clear intent, relentless refinement, and the courage to redefine the boundaries.

Kapil Bharti | Co-Founder & Director

Product & Material Innovation

“Innovation in design is rarely loud. It hides in the curve of a joint, the silence of a surface and in the clarity of an idea.”

Kapil Bharti is a design strategist, leader, and systems thinker whose work is characterised by a rare ability to transition seamlessly between concept and execution. With over a decade of experience in the premium furniture industry, his practice is rooted in the belief that good design must be precise, functional, and materially articulate.

Kapil’s professional journey has been shaped by a deep investment in material research and innovation. Whether developing tactile finishes, prototyping new joinery systems, or refining the logic of modular furniture, he approaches every project as a study in detail and restraint. His intuitive understanding of scale, craft, and function is informed by hands-on engagement, as he spends as much time at the workbench and factory floor as he does at the drawing board.

An ace in the creative process, Kapil Bharti leads the Product and Material Innovation at Wriver, apart from heading the Wriver Design Studio. He leads all product development initiatives and has been instrumental in creating a manufacturing framework that bridges traditional craft sensibilities with high-precision industrial processes. His design collaborations with design studios such as MuseMART, Hive, Studio Sumeet Nagi, and Morphlab reflect a dynamic design culture rooted in experimentation and rigour.

Kapil’s initiatives at Wriver has led to recognition across platforms, with product collections such as the Lithic Series, featuring the patented Pesta Mosaico finish, earning accolades including the DNA Paris Design Awards, A Design Awards and the Kyoorius Design Awards. These designs have been showcased at various luxury showcases like India Design ID and Delhi Contemporary Art Week, and featured in leading publications such as Architectural Digest, Elle Decor, and Architecture+Design. Beyond the studio, Kapil’s reflections on the evolving language of Indian furniture, featured in interviews with India Today, Business Today, Commercial Design, and Business Standard, have helped shape the public’s view of how innovation and Indian craftsmanship define the future of conscious luxury.

Passionate about empowering the next generation of designers, he continues to mentor young designers and material researchers and remains committed to setting new benchmarks of material possibility.

Jitender Singh | Co-Founder & Director

Business Development & Marketing

“Strategy is not just about foresight. It’s about listening to the market, to data, and to the story your brand is quietly telling.”

Curious, analytical, and quietly persuasive, Jitender Singh brings a clear sense of direction to Wriver’s business development and marketing. His strength lies in his ability to read between numbers and narratives, building a brand presence that is both grounded and aspirational. With a Master’s in Business Administration in International Business and Marketing and with extensive experience in client-facing roles across India’s dynamic design industry, Jitender has cultivated a deep understanding of the cultural and commercial nuances that shape the luxury interiors segment.

At the heart of his approach is an ability to translate market instincts into actionable growth strategies. He has played a pivotal role in shaping Wriver’s retail and experiential journey, from its flagship stores and experience centres in Gurugram and Mumbai to its growing network across Hyderabad, Chennai, Pune and Surat. Each location reflects a specific local identity while reinforcing the brand’s contemporary design sensibility. Jitender’s flair lies in positioning the brand within a larger conversation – one that merges data-led insights with design storytelling. Under his leadership, Wriver has been instrumental in driving growth across performance marketing, audience engagement, and thought-led brand activations.

Jitender has been a key driver behind Wriver’s media and PR presence, with the brand featured in the Times of India, The Hindustan Times, Elle Decor, and Architectural Digest, while also cultivating meaningful relationships within the design and retail community. With his sharp eye for numbers and analytics, he sets the bar high for his team while keeping them motivated. Looking ahead, he strives to expand Wriver’s presence within the global design dialogue, one where the brand’s voice is recognised for its material innovation and refined craftsmanship, bringing conscious luxury into sharper focus for its patrons.

Sudhir Verma | Co-Founder & Director

Finance & Logistics

“What you call reliability is often the result of what no one sees; the first decision, the quiet consistency, the system beneath the surface.”

With a mind wired for systems thinking and a temperament that favours precision over noise, Sudhir Verma brings a deep sense of structure to everything he leads. At his core, Sudhir believes that well-designed operations are invisible, felt only in the consistency of the product, the timeliness of delivery, and the smoothness of every transaction. His background in operations and business systems coupled with extensive industry experience and a Master’s in Business Administration in Marketing, informs a leadership style rooted in long-term reliability, operational efficiency, and strategic control across Finance and Logistics at Wriver.

At the organisational level, he ensures that regulatory and financial systems stay aligned with the brand’s evolving scale, while overseeing internal controls, cost management, and statutory obligations. By building lasting relationships with logistics partners and operational teams, Sudhir has helped Wriver scale its presence without losing precision in execution. From managing the distribution networks across Wriver’s showrooms in Gurugram, Mumbai, Hyderabad, Chennai, Surat and Pune to supporting expansion planning, Sudhir ensures that Wriver’s operations are optimised and agile, making the back-end of the business as polished as the front-facing product lines. (to be added: accreditations/ career highlights, etc.)

His structural approach to problem-solving and strong command of supply chain systems have shaped the brand’s ability to grow without compromising on its premium standards, a consistency that has contributed to Wriver’s recognition in leading publications such as Architectural Digest, Elle Decor India, and Business Standard, to name a few.
As the brand continues to grow its pan-India presence, Sudhir remains a steady force translating complexity into clarity and enabling creative ambition through logistical discipline.